What Is Good Content?

JESS3 / The State of The Internet from JESS3 on Vimeo.

People oh so frequently ask me what my presentation/ad/video/banner/brochure/pitch/slam dance party needs to look/feel/sound/taste like so that people will do what I want. Here's an example. If your shit isn't this thoughtful, simple, and compelling you fail. That simple. Here's a couple of books that can help.